Xfinity for Xbox 360 has finally launched! For the time being, all it’s really good at is displaying a screen telling me that the servers are “unavailable.” However, given how big Comcast’s footprint is, is it any surprise that subscribers eager for an alternative to the clunky cable box UI are leaping all over this?
I’ll be doing some more in-depth looks at Xfinity for Xbox once I can actually connect to the service, but judging from the changes to the TV tab, it looks like Xfinity can pipe promoted programs directly into one central advertising block, in addition to providing you with access to Video on Demand and a programming guide. Pair this up with an additional movie/TV streaming service (like Netflix, Hulu, Epix, Vudu, or other like service), and premium content like the recently launched MLB.tv and HBO Go apps; pipe it all into the new Bing interface, and you’ve got the one stop shop for media consumption that Google TV wanted to be. One thing’s for certain: with all these high profile media launches on the Xbox, it’s a good day to be Microsoft.